What you'd be doing if you weren't in the music world. Music has the unique ability to transcend time, place, generation and circumstance-it's the connective tissue that allows us to visit a story that is not ours but is somehow familiar to us, all through a shared sense of human emotion. While there are always brand objectives to achieve, great creative usually lives beyond the boundaries of what has been done before.
How brands should approach working with musicians.īe open-minded. Don't be afraid to bring ideas to the table! I love when our artists and musicians have a creative opinion and push us to make the work better. When you can connect music and creative to purpose in a meaningful way, magic really happens there! How musicians should approach working with brands.Ĭollaboration is key.
#Music pub pepsi code
I loved the work that Girls Who Code did with the "DojaCode" project. I'm very proud of that show and the talent that we discovered! Someone else's project that you admired recently. A recent project you're proud of.Īt Pepsi, we recently co-produced a singing competition show with MTV and TikTok called "Becoming a Popstar." Pepsi has such a strong legacy in the music industry, often working with artists on their journey to stardom, which is what makes this competition so special. I just watched the Kanye documentary Jeen-Yuhs and thought it was fascinating.
#Music pub pepsi tv
I grew up watching TRL after school every day, so the Britney Spears' "Baby One More Time" video will always be a core iconic moment for me-setting the stage for a generation! Your favorite music-focused TV show and/or podcast. My goal is to get to a show at Red Rocks one day. Madison Square Garden will always feel like my home venue and is a special place to me. Streaming all day-love discovering new music that way. So different depending on my mood! Some of my favorites are Dua Lipa, Kendrick Lamar, Jack Harlow, Red Hot Chili Peppers, John Mayer and Lil Nas X. I think it was P!nk-she's such a great performer! Your favorite bands/musicians. My first musical memory is dancing around the house with my parents to "American Pie" by Don McLean as a little girl-they played that song on repeat. I grew up in the suburbs of NYC, and still live here now. Where you grew up, and where you live now.
#Music pub pepsi series
We caught up with Katelyn for our Liner Notes series to learn more about her musical tastes and journey through the years, as well as recent work she's proud of and admired. She has been named to Licensing International's Rising Star list, and has won numerous awards for her work in brand & entertainment marketing. Katelyn holds a dual bachelor's degree in marketing and public relations from Syracuse University. Prior to joining PepsiCo, Katelyn had a 10-year career in the kids and family entertainment business, working for both Mattel and Toys "R" Us across a wide set of brands on portfolio strategy, content and franchise development, and product innovation, as well as leading long-term entertainment partnerships with Disney and Nickelodeon. This edition of Liner Notes is presented by Pepsi, title sponsor of the 2022 Clio Music Awards.Īs brand marketing director for Pepsi, Katelyn Cozzi Meola leads brand equity campaigns, branded entertainment initiatives, product innovation launches and digital marketing, ensuring that Pepsi is consistently on the leading edge of pop culture.ĭuring her time at PepsiCo, she has held brand marketing roles across the company's Water portfolio, including bubly sparkling water, LIFEWTR and Aquafina.